What digital services firms develop to face the covid and lockdowns?

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Covid pandemic impact on fashion sector

In these hard times of covid pandemic, and numerous lockdowns, firms have to react and to adjust their way of saling products not in a physical way as we have always experienced but by developing new ways of shopping. Is digital shopping experience a way to save firms from bankruptcy ?

Let's talk about the fashion sector:

°Virtual shopping: a team of personnel shopper or saler of a brand organize a video-call with you and do your shopping in the physical shop for you, they show you articles and create styles for you according to your tastes and then you are able to pay and to receive your orders at home.

°Instagram based link of article: Printemps paris experience a new way of saying as they post on instagram stories articles and you are able to buy it just by clocking on it.

More generally

The Covid 19 pandemic that has hit us since the end of 2019 has accelerated the transition of companies and all sectors towards digital.

Fear of technology

Technology, although having many advantages, sometimes frightens people either because of the investment it imposes or because of apprehension about its implementation.

3D printing is a good example of this. Indeed, in its early days, 3D printing (also known as additive manufacturing) was much talked about, there was even talk of a disruptive technology. However, until now, the disruptive nature of this technology is still not unanimous in view of the facts.

There are two possible explanations for this. First of all, the cost of such "professional" machines is still considerable, and their use is further complicated by the fact that they require the ability to use a large number of software programs. For more information click here : 3D-printing.

Covid impact

Technology can therefore be frightening despite the advantages we attribute to it. Although this fear slowed down the implementation of technology, the health crisis changed everything. From one day to the next, digital has become a master key for companies, schools and leisure activities. To take the example of additive manufacturing, it was used to create visor holders to replace the masks allocated to doctors during the shortage. During this pandemic situation, technology has spread far more widely in people's daily lives.

Particularly at the corporate level, there has been a need for rapid adaptation by all kind of companies: food industry, service companies and retailers. Long-term digital implementation projects were quickly accelerated. Indeed, overnight the immediate need to remote work, create an e-commerce website, or provide virtual support became apparent. According to twilio [1], an American group of communication via a cloud platform based in California, 97% of the company directors questioned (2500 companies spread throughout the world, from the United States to Australia via Spain and Japan) recognized that the pandemic had accelerated the transition of their companies to digital. Further twilio pointed out that 95% of the respondent companies agreed that following Covid they need to rethink the way they reach consumers.

In these times of health crisis, digital has made its way into the daily lives of consumers. [2] This could be explained by the waves of containment imposed, leaving no choice but to use digital means of communication. Offering and forcing companies to rethink their communication methods

Transition and opportunity

However, the transition to digital is not so easy. In addition to an established corporate strategy, it requires both operational and intellectual capacities. As demonstrated in the "Digital Firm" course, change leaders are just as important as the problem of digitalization itself. Companies are therefore increasingly looking for talent to help them successfully complete their transitions, as was the case with Argos and Novartis. However, access to digital talent is not easy for companies. Indeed, BCG [3] identified that depending on the country of origin, digital talent remains more or less in their home country. China, for example, has a fairly high retention rate compared to Europe. In Europe, Germany is the most attractive country in terms of digitalisation ranks just behind the United States and Canada.

This time, Covid offers an opportunity for European companies by enabling them to find the talent of tomorrow before they go into exile for more developed technology countries.